Director, Strategic Accounts
Job ID 2023-5147
Description
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Job Information:
Travel: 33-50%
People Manager: No
Work Environment: Remote, with frequent travel requirements
Position Summary:
The Director, Strategic Account is responsible for driving new sales and revenue growth within an assigned territory or client list. This role focuses on selling media and agency services to healthcare systems and payors, acting as the main contact for all buyers, decision-makers, and influencers.
Primary Responsibilities and Expectations:
Job Information:
Travel: 33-50%
People Manager: No
Work Environment: Remote, with frequent travel requirements
Position Summary:
The Director, Strategic Account is responsible for driving new sales and revenue growth within an assigned territory or client list. This role focuses on selling media and agency services to healthcare systems and payors, acting as the main contact for all buyers, decision-makers, and influencers.
Primary Responsibilities and Expectations:
- New Business Growth
- Identifies key new business opportunities within a defined territory and/or a defined list of potential clients
- Establishes and leverages relationships with prospective client’s chief executives, medical teams, and other influencers and decision makers
- Serves as the primary point of contact among all buyers, decision makers, and influencers
- Develops and executes individualized sales plans focused on business impact and competitive differentiation
- Participates in communicating and educating client staff on company products and solutions including business impact, comparative benefits, and best practice deployment and use
- Participates in negotiating sales contracts
- Closes new business sales
- Account Management Support
- Assists account teams with a smooth implementation and transition from sales to Account Management
- Assists account teams to ensure client satisfaction with products and solutions going forward
Product Development:
- Collaborates and coordinates with internal teams and stakeholders to incorporate client feedback, expectations, and needs into the product development process
- Provides guidance to internal stakeholders on developing accounts and markets, differentiating products versus the competition, and enhancing value creation
- Gains client endorsements of the value of company programs from key client stakeholders
Required Skills and Abilities:
- Ability to build and maintain long-term relationships with client chief executives and other key stakeholders
- Ability to obtain and lead meetings with the client’s chief executive team
- Ability to identify and understand client needs and work with internal stakeholders to develop and implement products and solutions
- Ability to solve business problems and challenges in collaboration with external and internal stakeholders
- Ability to initiate and track product launches and technical support questions through completion and/or resolution
- Ability to review workload, set priorities, and manage time to complete tasks / projects and meet deadlines
- Ability to anticipate and respond calmly, quickly, and decisively to issues and problems
- Ability to collaborate with and influence leaders and employees across multiple business units
- Ability to communicate both strategic vision and detailed information to multiple stakeholders
- Ability to communicate complex product information - verbally and in writing - to non-technical stakeholders
- Ability to maintain up-to-date account plans and net new growth strategies with sales leadership and product support
- Ability to leverage and use CRM solution to track calls, interactions, notes, files, opportunities, etc.
Minimum Education and Experience:
- Bachelor’s Degree or equivalent experience
- 5 years Sales Experience
- Healthcare Specific Experience
Salary Range: $110,000 - $120,000. On Target Earnings Range of $240,000 - $295,000